Hi, I’m Kunlin Zhao
6+ year experience Product Designer specializing in simplifying complex B2B systems and architecting GenAI-driven product strategies.
Currently at Insight (Fortune 500). Delivering scalable SaaS and marketplace solutions for global partners including Microsoft, Adobe, and AWS.
Enterprise AI & Agentic Systems
Streamlining B2B Procurement with GenAI
Role: UX Product Designer
Keyword: Agentic UX / Agentic Systems, Scalable Systems Architecture, 0 → 1 Enterprise MVP
🚀 Helping Tech company navigate early AI transformation by creating a user-centered AI framework that guided cross-functional teams and the product lifecycle.
🤖 The framework led to a GenAI-powered experience reimagining the B2B eCommerce journey, building the foundation for enterprise-level digital transformation and measurable impact.
B2B Complex System Design
At Insight -
I design on the E-commerce team, contributing to the core product with a focus on Cloud commerce, system integrations, strategic initiatives, and enhancing the user experience of the admin platform.
Report management tool
Role: Design Strategist, Product Designer
Keyword: System Design, SaaS
Client: Internal Sale Department, Microsoft, Adobe
Timeline: 2 sprints
UX design for a comprehensive overhaul of our report management tool to enhance simplicity, effectiveness, and versatility, championing an approach to report generation that ensured an intuitive and seamless user journey.
Redesign Cloud Dashboard
Role: UX Designer, Design Strategist
Keyword: Marketplace Platform, Enterprise Level Solution
Client: Microsoft, Adobe, Google, AWS
Timeline: 1 sprint
The cross-functional redesign successfully increased the customer conversion rate and unified the information structure and design layout, preparing strategies for future vendor integration and business requirements.
B2C Projects
IASO: Designing for Complex Needs with Simplicity and Impact
To C, App Design, Service Design, Product Design
Role: UX/UI Product Designer
Time frame: 20 Weeks